Marketing Lead
About the Role
As a member of the Marketing team at HelloSIA, you'll work directly with the founding team to help shape how people discover and fall in love with SIA, a digital assistant with personal context. This is a high impact role, where you'll contribute to real go-to-market decisions, help launch campaigns, and influence how the world first encounters HelloSIA. You'll be involved in everything from building out community and content strategy to running influencer partnerships and shaping our brand voice. One day you may be drafting a launch campaign; the next, you may be analyzing what content is driving signups, testing messaging, or building relationships with creators and early users. You will play a major role in growing our community, sharpening our positioning, and helping tell the HelloSIA story to the world. We're looking for someone who is creative, scrappy, deeply curious about consumer trends, and excited about startups, AI, and building a brand people genuinely connect with. If you enjoy experimenting fast, thinking deeply about what makes people care, and turning ideas into campaigns that actually move numbers, you'll thrive here.
Requirements
- 2-5+ years of experience in Marketing, preferably at a startup or consumer technology company
- Strong understanding of brand voice, positioning, and consumer behavior
- Experience running or supporting community, content, and/or influencer marketing efforts
- Experience with content creation and social/community platforms
- Strong analytical and problem-solving skills with a growth-first mindset
- Experience tracking campaign performance, AB testing, and translating data into next steps
- Experience writing copy, campaign briefs, and marketing content
- Strong understanding of audience growth, engagement, and retention mechanics
- Familiarity with AI tools